In case you don't have time to read the whole thing, here is a section that refers to the Advance efforts, particularly the recent ones in New Orleans:
"Given that context, it's not hard to see why Advance Publications is making huge moves in some of the 25 cities where it publishes newspapers, most notably in New Orleans, where it is spending the summer reducing the staff.
Advance's regional Web sites have generated traffic and have active forums, but they are a miserable place to consume news. Balky and ugly, with a digital revenue base below much of the rest of the industry, they seem like a shaky platform on which to build a business. Some recent traffic trends are not encouraging. According to Nielsen, The Times-Picayune's site, Nola.com, had 639,000 unique visitors in May, compared with over a million in that month a year ago.
Once upon a time, the Newhouse family kept unions at bay by promising lifetime employment, but now the company wants to shed people, and legacy costs, as quickly as it can. The plan is built on accounting, not strategy, which is why some of the newspaper's heavy hitters have declined offers from the newly reconfigured enterprise.
David Hammer, who played a large role in The Times-Picayune's coverage of the rebuilding efforts after Hurricane Katrina in 2005, took a job with the New Orleans CBS affiliate, WWL-TV, doing investigative work; he will be joined by Brendan McCarthy, one of the newspaper's young stars.
Stephanie Grace, a former statewide columnist, declined a job as a reporter, and Bill Barrow, a longtime reporter who covered health care, is going to work for The Associated Press. Bob Marshall, a Pulitzer Prize winner and the newspaper's outdoors editor, took a pass as well."
