It was understandably upsetting to staff members of the Detroit Daily Press that the experiment lasted less than a week.
But a former staffer, Wendy Clem, has written a fairy tale about what was behind the collapse of the venture.
I'm not going to go line-by-line, but I'm sure that any prudent printer would have demanded cash up front (most do for new customers). Printing a newspaper involves a huge investment of paper (not cheap) and labor so you certainly couldn't fault a printer for wanting money up front for printing.
From what I understand the issue with distributing the newspapers at CVS involved the refusal (or ignorance) of the DDP in knowing they would have to put a universal code on each product.
So I read Wendy's tome with an air of understanding that it must have hurt to put all that time in and have it collapse so quickly, but her assertions of a big media "mafia" is absurd. The paper collapsed because it was not well financed and not well planned.
And her other assertion that all employees have been paid is bunk. I know one of them and so far, no check.
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Who needed a "media mafia" to shoot this venture in the head when you had publishers who depended on a Friday afternoon press conference(a college kid will tell you this is the worst day of the week for a 'good news' announcement)and a sales strategy centering around CVS to succeed? I won't even get into some of the questionable hires.
The coroner's report on this venture will rule that these gunshot wounds were self-inflicted.
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