Jim Carty has posted Part III of his interview with the "content director" or "chief content director" whatever his goofy title is at the new AnnArbor.com.
Some of the "characters" from my Journal era will appreciate the humor of the following excerpt:
"We'll turn a lot over to them, and just let them go after that audience and make it their own. A lot of that is just going to be what they do. They live there, and I can't do that, and I won't try to. My job is more immediate and a little more traditional - to get that existing audience that we've got to start with and bring them with us to a new company that has to succeed. But there will be a lot of kids wearing baseball caps backwards and tennis shoes, to reach an audience that I am not tuned into or capable of reaching."
Sounds like what they are inventing is Drudge with a YouTube addition. Done and done.
I still contend if you were going to roll out a "new and exciting product, one like nothing anyone has ever seen before" you wouldn't have done the roll out with a podcast so boring and predictable that it could be used in place of Ambien for sleep inducement. You have to wonder if anyone at Newhouse has even seen this video?
Carty does a good job of confronting him about the folly of three (four if you count the "man behind the curtain" revealed in the story) Advance/Booth retreads leading this "new" venture.
What he doesn't explain (and frankly what Advance and Booth have never explained or found an answer to) is "how is this going to make money?"
Carty is certainly ruining any pretense at my blogging sabbatical. What they should do to make this thing work is simply hire Carty and Mary Morgan, a former Ann Arbor News writer who now produces the online newspaper, AnnArborChronicle and let them run the thing.
The bottom line is that this is still about the upper management at Booth protecting their own "phony, baloney" jobs. (Just couldn't resist another "Blazing Saddles" reference).