Editors, and how bad ones are ruining the newspaper business
Please tell me they didn't spend more than 50 bucks and 45 minutes on that thing.
Oh, I get it, the problem was in the "branding." The old slogan killed the news business and so if we get rid of all our talent and just say "Your Town. Your State. Your Way" everything will be good now.These guys are genius.
da plane! da Plane!Smiles, everybody. Smiles!Welcome to Fantasy Island!!!!
I really miss the "chica chic ahhhhh!" from the "you make my day" theme.
Pretty sure all those photos were taken by a minimum wage intern with a smartphone ... right?I think of all those photo awards TFJ and Booth used to win ...Don't think you can do with with blog-a-teers ...
Could someone tell me just exactly how they are going to get company's to advertise on these website's and why would they when they already have their own website? They actually think if they kill the printed product that advertisers are just gonna flock to them. What really makes me gets me is all the folks that worked so hard to keep this place going were told what a great job they were doing. You can't believe a damn word they tell you. Why would you believe anything they "write" ?
You hit the nail on the head, Anonymous 03:17. That's the uphill challenge the new MLive company faces. The paper must continue to move to a digital platform and, I contend, not so much an Internet/Web platform but, if they truly want to be forward-looking, a mobile platform. So their first problem is, do they even realize this (I believe the new MLive lists someone in charge of mobile; while that's better than nothing, the whole enterprise ought to be charged with going mobile), or will they dither in the dying printed newspaper platform for another two years until the next round of layoffs or bankruptcy? Their second and perhaps even bigger problem is, even if they realize the importance of going mobile, will such a platform provide sufficient advertising revenues to survive? I suppose a combination of print and Web/mobile can work, but I have absolutely zero confidence that THIS leadership team can figure out this Rubic's cube of a business puzzler. No, this team already has proven itself a failure. What I see ahead is members of the team tossing the Rubic's cube back and forth like a hot potato for the next two years until someone fumbles it onto the floor, broken and unsolved.It doesn't help their chances that some, if not many, of their printed papers are based in decaying, dying, dystopian markets such as Flint -- if one can still call Flint a market for anything besides crime. It's certainly no longer much of a newspaper market!
The real problem is they have alienated the paper from the community. It simply has no presence at all. It didn't help that they did the same to there employees too. These people are burning a lot of bridges and it won't be forgotten.Is it on purpose?
Your Town. Your State. Your Way. You're Screwed.
Sad, sad, sad.
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