Warren Buffett offers his opinion, which mirrors what many of the peons (me included) were saying ten years ago when the suits were telling us that free or not, we had to give our product away on the Internet.
Didn't make sense then, and makes less sense in hindsight. But what did we know, we were just reporters.
Two former Flint Journal editors, still in the company by the way, dismissed our opinions about giving away the product. Funny, we're gone and they're still there. Go figure.