When a Baton Rouge paper stepped into the newspaper void in New Orleans I guess the Newhouse family decided that they would join the battle and open a bureau in Baton Rouge.
What's that old saying about throwing good money after bad?
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The Baton Rouge Advocate
New Orleans Edition
(We're not the Times-Picayune!)
That should cover the marketing effort! :)
I hope the Advocate kicks ass down there.. Too bad the Oakland Press couldn't have done the same thing here.. If I were a carrier down in the NO area I'd be selling both papers.
Jeff
Hey Jim.. Worth reading:
http://www.nola.com/opinions/index.ssf/2012/09/baseball_and_news_online_life.html
http://theadvocate.com/home/4012182-125/advocate-picayune-wage-rare-fight
Jeff
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