Booth doesn't relish competition so I'm sure a new online news agency in town has folks scrambling to convince advertisers and financial backers to ease up or back out. It appears the new site is targeting Kalamazoo, Battle Creek, Benton Harbor and much of southwest Michigan.
Anyway here's the link to the new site.
Looks like it will be a soft news site, business, arts, that kind of thing. But compared to AnnArbor.com the appearance is much better. Found a few broken links though. Looks like they have some sponsors or ads at the bottom of the page.
The Kalamazoo Community Foundation and Borgess Medical are major players in the Kalamazoo area so this may be a serious attempt at providing a counter to the Gazette. It has a ways to go, however.