Monday, January 4, 2010's chief content czar checks in with the numbers at A2politico

OK, the Chief Content Czar at has checked in at's site with a response to questions raised before Christmas.

Here is the comment left by the Czar:

At, we have not done a lot of publicizing of our site traffic so far while it continues to grow. As a new organization, we’ve been waiting to see where our traffic settles in before we begin citing traffic numbers in our promotional material. As other commenters have noted here, sites like and are commonly used to get some indication of site traffic, but can grossly undercount that traffic. We use Omniture to measure our site traffic, and have been pleased with the traffic we’ve seen and well as the way traffic grew throughout 2009. In November and December, we typically saw between 170,000 and 200,000 unique visitors a week. For the month of November, we had a little over 630,000 unique visitors, and for December, we had a little more than 650,000 uniques. Given the increases in traffic that we saw in 2009, we are optimistic that we have not peaked and that we will continue to grow our site traffic in 2010. One thing Omniture does not do a great job of is determining what portion of our audience is local, because a local person can be on our site but have an IP address that is not recorded as local. During 2010, we plan to do some market research that measures what share of our audience is local. Anecdotally, we find that our audience is pretty local, but we want to quantify that. In print, according to the Audit Bureau of Circulation, our Sunday circulation is 47,962 and our Thursday circulation is 39,857.

Comment by Tony Dearing — January 4, 2010 @ 10:00 am

1 comment:

Anonymous said...

This unique visitor crap is completely misleading. One person can count as a unique visitor 5x on the same visit.