Former editor is talking advertising

Here is the new model of online advertising for AnnArbor.com as explained by the new content czar.

Admittedly, I know little about the advertising end of the news business so I'm not even going to offer an opinion on whether this will work or not.

But in just a quick read it seems like what the new AnnArbor.com is offering is a service for businesses that they could easily do for themselves online. In a sophisticated, connected town like Ann Arbor it would seem, but I could be wrong, that most businesses would already know how to get the word out about their businesses online.

This sounds a little like those ads selling people a book on how they can find "free" money from the government. The information is already available for free by anyone who knows how to 'google.'

But I'd love to hear what the advertising folks think of this new idea.