If this is the 'new' journalism, I'm glad I'm not around for it. Admittedly, this is the opinion of an ancient curmudgeon who still prefers old school reporting.
And there will be a lot more of this kind of reporting with this 'new' model.
What will they think of next? Perhaps giving cash bonuses to reporters who produce tons of meaningless copy to create as many "hits" on the Internet as possible. Watch for it.