My father, one of the best copy editors ever, picked up this little detail in all the inane coverage of Tiger Wood's little accident in Florida. I know it's news, but this has been headlining the news, come on.
Anyway my father points out that after years of taking millions to promote Buick, the news is reporting that he wrecked in an Escalade. Still American, but not much loyalty to a brand that brought him lots of dough.
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13 comments:
He prolly knew that Elin had rigged the Buick to blow up, based on what the Enquirer and TMZ is saying. When does the game start? We should all have our priorities.
I'm not a Tiger Woods apologist, but in his huge stable of cars at his numerous homes, there's a Buick or two somewhere. The Escalade is his "Driving While Stupid" vehicle......
Jan, I agree, much more important things going on than this. It would be hard not to do a story on this, but the overblown coverage is a bit much.
I'm sure the folks at Cadillac wish he had been driving a Buick.
Sounds like Swedish women are right up there with Irish women when it comes to taking no guff from their men.
Inky, you are right on as usual. Maybe Buick is just as glad he wasn't driving one of their cars.
Is golf a real game? Its more like walking after a little white ball that one does not want to be near. Im not now or have ever been a golfer and I don't plan on being one. My rant is over!
The whole Tiger/Buick marriage was a little strange anyway, imo. I mean, what was Tiger, 22 when he signed his first deal with Buick? Isn't that, like, 60 years younger than the average Buick owner? ;)
Jim,
He doesn't need to drive a Buick because he is no longer sponsored by Buick, which dropped him about a year ago.
Yes, I'm fully aware the Buick contract is up. But considering the millions he derived from the association it is still ironic, but no big deal for sure.
Heck, I left the Journal two years ago and always subscribed even when I got the paper free at work out of loyalty.
Now in my retirement I continue to take the paper (although I almost read it 100 percent on line for free) out of loyalty to my old employer and friends still there.
When I was an employee I always made sure to buy my products from people who advertised in the paper and often told them that I was there because of their ad support.
I still buy my new cars from a dealership who spent a lot of money with the Journal even though I no longer work there.
Loyalty, in my mind, doesn't end.
Re: Young Tiger and Buick. That was the whole point of the sponsorship -- hook up with a young, hip athlete to bring the younger buyers to the brand. The problem was once they got there, the cars were dogs -- designed and engineered for older drivers who prefer floaty boats over tightly tuned performers.
I'm sure that was Buick's intent, Inky, but I know of absolutely no one in the targeted demographic who saw a Buick spot with Tiger in it and said, "Hmmm. I may look into one of those." Forty years of a Land Yacht image is hard to shake. Then, as you said, the brand didn't follow up the marketing with the right product, so none of it mattered anyway.
'Nice of GM to give Tiger the Escalade, though. I wonder if they're happy with all the free advertising they've gotten over the past five days? Maybe any publicity is good publicity.
Jim, I'm with you on being loyal to current and even former employers but let's remember who we're talking about here: Why would anyone expect Tiger to be loyal to Buick when we're at three extramarital girlfriends and counting.
Overheard: Did you hear about the new breed of Tiger found in Orlando? It acts more like a Cheetah!
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