tag:blogger.com,1999:blog-8086537183354417004.post3492499757598800296..comments2023-09-16T13:22:55.052-04:00Comments on freefromeditors: No free papers for newsroom employeesJim of L-Townhttp://www.blogger.com/profile/03941398804273985677noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-8086537183354417004.post-51969825880551385162009-05-27T16:53:30.422-04:002009-05-27T16:53:30.422-04:00You make a good point, Chad, but a circulation gro...You make a good point, Chad, but a circulation growth strategy that relies on getting employees to pony up for a subscription is kind of like buying up all of your kid's Girl Scout cookies so she doesn't have to do the hard thing ... actually sell them. Newspapers historically have done a pretty bad job of selling themselves and giving away content for free and now, unfortunately, people don't think they need them.inkynoreply@blogger.comtag:blogger.com,1999:blog-8086537183354417004.post-2027955323947541722009-05-26T11:30:41.159-04:002009-05-26T11:30:41.159-04:00I've never understood why newspapers don't require...I've never understood why newspapers don't require employees to pay for a half-price subscription. First of all, it could mean an immediate jump in subscriptions by at least half of the building's workforce.<br /><br />The way I look at it, my neighbors know I work for the local newspaper.<br /><br />If they don't see the paper on my front porch every morning, I think it says to them that if the guy who works at the paper doesn't care enough to subscribe to his own product, why should I?<br /><br />Plus, you got to have a sense of loyalty to the product you're putting out. So you pony up $7.50 a month for a half-priced subscription. That $7.50 goes a long way to maintaining a solid subscriber base to charge advertisers that pay your salary. And what else can you buy for $7.50? Two glasses of beer at the Blackstone?<br /><br />Not subscribing to your own newspaper is tantamount to driving a Toyota while working at a GM dealership, in my book.<br /><br />But there are people who work (or formerly worked) in newsrooms who feel entitled to a free newspaper every day. As if it's some kind of fringe benefit.<br /><br />My question is: What about the weekends when you're not working?<br /><br />Do you wait until Monday to read Saturday's news?<br /><br />When I worked in Jackson, I served on a circulation committee to combat the falling number of subscribers. One of our recommendations to the publisher was to require all employees to subscribe. We figured it could boost circulation by 80-100 papers per day.<br /><br />I left the paper in March 2008 -- six months after none of the committee's recommendations (including selling newspaper subscriptions a la carte for people who wanted just the Thursday and Sunday papers) had been implemented.Chad Livengoodhttp://www.news-leader.com/apps/pbcs.dll/section?Category=BLOGS09noreply@blogger.comtag:blogger.com,1999:blog-8086537183354417004.post-26212832692927012112009-05-21T20:18:04.359-04:002009-05-21T20:18:04.359-04:00what about all that end up in the trash at the ene...what about all that end up in the trash at the ened of the day ? that's just ridiculous. PENNY WISE AND DOLLAR FOOLISH !!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8086537183354417004.post-67516289810965705632009-05-21T12:36:16.424-04:002009-05-21T12:36:16.424-04:00The earthquake is another great memory, that I had...The earthquake is another great memory, that I had forgotten about until you mentioned it.<br /><br />It was a nice day and I was in Holly on an assignment when it happened.Jim of L-Townhttps://www.blogger.com/profile/03941398804273985677noreply@blogger.comtag:blogger.com,1999:blog-8086537183354417004.post-79714578161766163022009-05-21T12:32:56.922-04:002009-05-21T12:32:56.922-04:00Hey, Bob, good to see you on here. It always surpr...Hey, Bob, good to see you on here. It always surprises me who is lurking around the blog.<br /><br />My e-mail is below, let me know what you are up to. I think I remember the name of the business reporter, but am not 100 percent sure. He was a tall, lanky guy, but for the life of me I can't remember his name.Jim of L-Townhttps://www.blogger.com/profile/03941398804273985677noreply@blogger.comtag:blogger.com,1999:blog-8086537183354417004.post-52943013247459655552009-05-21T12:24:09.961-04:002009-05-21T12:24:09.961-04:00I WAS there. A classic moment right up there with ...I WAS there. A classic moment right up there with the 1986 earthquake and God only knows what else I've forgotten as part of my brain's defense mechanism.Bob Allennoreply@blogger.comtag:blogger.com,1999:blog-8086537183354417004.post-44281505896968452042009-05-21T06:34:40.164-04:002009-05-21T06:34:40.164-04:00I remember hearing about Roger going around the bu...I remember hearing about Roger going around the building and brow beating anyone that wasn't subscribed to the paper. He was right... If you all would have have subscribed back then we would still be a seven day paper.<br /><br />GRINAnonymousnoreply@blogger.com